What is built for more?

HI, I’M JAMES!

I’m a former CEO with a track record of leading businesses across fast-paced, complex industries both in the UK and internationally.

Today, I work with high-performing leaders, senior execs and founders who appear successful on the outside but feel stuck in a cycle of pressure, overwork and disconnection on the inside.

I know that cycle well. I’ve lived it and I’ve done the deep work to break it. Building the mindset, systems and habits that helped me show up differently not just at work, but in life. Now, I help others do the same.

I’m a qualified Master Coach, certified in NLP (Neuro-Linguistic Programming), Time Line Therapy™, and a Hypnotherapist. My approach blends real-world executive experience with practical, proven tools to help you take back control of your time, energy and direction.

This is about more than performance. It’s about leading with intention - in the boardroom and in life.

This is Coaching. Without the BS.

You’ve already achieved a lot. But sustaining it, and stepping into what’s next, requires more than grit and willpower.
 
When I was navigating senior and executive leadership roles and becoming a CEO, I craved a system that brought everything together. Someone I trusted to challenge my thinking, support my performance and help me lead without burning out.
 
Built For More is the coaching programme I wish I’d had. It exists because I couldn’t find this kind of support when I needed it. So, I created it. This is where executive coaching meets real-life leadership, better habits and a way of working that actually works.
 
It combines executive mentoring, mindset support and lifestyle systems in one bespoke approach. Built to help you lead with confidence, clarity and resilience.

  • “James has made me raise my game time and time again. His dynamic leadership and vast business knowledge mean you’ll have fun whilst working hard and being inspired all at the same time.”

    Martin King
    General Manager TJX Europe

  • “James has an amazing ability to get the best out of people with his honest and concise communication.”

    Adam Dancaster
    Head of Strategic Sales – Royal Mail

  • “Thanks to his extensive coaching skills, I left the day feeling so much lighter—with clarity about my direction, a deep inner calm, and a renewed belief that I will achieve my goals.

    James’ patience and compassion were exactly what I needed to reboot and reconnect with myself.”

    Natalie Bryden 

  • “James is a naturally cerebral leader. I can honestly say I have never worked harder, learned more or had as much fun!”

    Katie Byrne
    Senior Program Manager – Google

  • “James is a top-level director – strong people skills and strategic thinking.”

    Mike Grenham
    Managing Director, Betting

Is Coaching right for you?

Built for More is for senior leaders, executives and founders who are ready to do things differently and are serious about personal growth.

You don’t need to have it all figured out,
but you do need to take ownership.
And you need to be open to challenge.

Whether you’re rebuilding yourself, navigating change or stepping into something new, this work is about shifting the way you think, lead and live. It’s about creating a future self that you can be proud of. 

It’s a investment in yourself; one that demands commitment, courage and honesty.

But the return? Real transformation, from the inside out.

Mindset

We work 1-1 to challenge your limiting beliefs, build self-confidence and strengthen your decision-making. This includes practical tools and techniques tailored to you — including Neuro-Linguistic Programming (NLP) where appropriate. The goal is to help you think clearly, respond calmly and lead with conviction.

Health

We take a structured look at your sleep, stress, energy and physical wellbeing. Together, we build simple, sustainable habits that support high performance. This isn’t about extremes, it’s about optimising what already exists and making it work for your life.

Systems

We design daily and weekly structures that create time, protect focus and drive consistent action. From planning frameworks to time-blocking habits, we’ll build systems that reduce mental load and help you perform with more clarity and control. You’ll leave with a rhythm that actually sticks.

Impact

We work on what really matters to you — at work, at home and in life. Together, we’ll create clarity around your priorities and ensure the way you live, lead and spend your time aligns with what you value most. This is about making space for what matters and showing up fully for it.

Get Started!