Executive Coaching. Lifestyle Optimised.
Bespoke coaching for leaders who are Built For More.
Redefining Success. Rebuilding You.
Helping successful leaders find clarity, energy and alignment - in work and in life.
LIVE BETTER.
LEAD BETTER.
BE BUILT FOR MORE.
A complete performance system built for leaders who want more – more clarity, more energy and more edge.
how we help.
Our mission is to help you unlock your full potential. Whether you’re a leader, senior executive or founder, we work with those who want to go further - with focus, purpose and impact.
Through bespoke, one-to-one coaching that integrates mindset, performance and lifestyle, we help you operate at your best, both personally and professionally.
This is where clarity sharpens, habits shift and real momentum begins.
HI, I’M JAMES!
I’m a former CEO with a track record of leading businesses across fast-paced, complex industries both in the UK and internationally.
Today, I work with high-performing leaders, senior execs and founders who appear successful on the outside but feel stuck in a cycle of pressure, overwork and disconnection on the inside.
I know that cycle well. I’ve lived it and I’ve done the deep work to break it. Building the mindset, systems and habits that helped me show up differently not just at work, but in life. Now, I help others do the same.
I’m a qualified Master Coach, certified in NLP (Neuro-Linguistic Programming), Time Line Therapy™ and a Hypnotherapist. My approach blends real-world executive experience with practical, proven tools to help you take back control of your time, energy and direction.
This is about more than performance. It’s about leading with intention - in the boardroom and in life.
Programmes.
Our coaching programmes are entirely bespoke and built around your goals, your rhythm and your next level. Each one blends executive performance coaching with mindset work, habit formation, physical fitness and nutrition advice designed to create long-lasting change from the inside out. This can also include Master NLP techniques, Time Line Therapy™ and hypnosis. With daily support, structured accountability and a strong focus on education, we don’t just coach, we help you rewire how you live and lead.
Foundations.
Establish the mindset, habits and leadership edge to thrive at your next level. We’ll build solid foundations around energy, clarity and confidence, uniquely tailored to you.
Momentum.
Sustain performance, sharpen your impact and lead with greater intention. We integrate bespoke coaching with movement, nutrition and mindset upgrades to drive meaningful progress.
Elite.
Full-spectrum support for those ready to lead and live at their highest level. From reprogramming core beliefs to optimising health and performance, this is deep work backed by daily access, weekly analysis, quarterly full-immersion days and a structured habit system that lasts.
“Peak performance isn’t about doing more. It’s about doing what matters, at the right time, with the right focus”
Dr. Andrew Huberman
The Built for More Method.
A step-by-step method designed to help you unlock clarity, align your energy and lead with lasting impact.
IGNITE
Clarity starts here. We begin with a free, focused 30-minute discovery call to understand your goals, challenges and current reality. This is where we map out what “more” looks like for you and what’s been holding you back.
1.
ALIGN
Build the right foundations. Together, we identify your performance levers: mindset, habits, health and leadership systems. This phase is about aligning your personal and professional life so they fuel, not fight, each other.
2.
ACTIVATE
Turn insight into action. We implement tailored strategies across five pillars: executive mentoring, lifestyle optimisation, mindset, leadership transitions and personalised planning. This is where momentum kicks in.
3.
INTEGRATE
Sustain high performance. We embed new habits, routines and systems that support long-term success. This is about making your new way of leading and living feel natural, not forced.
4.
ELEVATE
Lead at your next level. With the foundations set, we focus on scaling your impact. Whether that’s stepping into a bigger role, launching something new or simply leading with more presence and purpose.
5.
Get the First 3 Chapters of My New Book - Free.
Inside Track.
You become the sum of the people you surround yourself with - whether it’s their energy, their expectations or their standards.